When a visitor arrives on your website, can they figure out what your organization does? Can they easily explore the blog section of your website? Is your website layout user friendly? Or do you have a low bounce rate?
In case you're winding up replying 'no' to these inquiries, it may be an ideal opportunity to truly investigate how you've been designing and enhancing your site.
A site can't just prevail by throwing in content and images together. It needs to have a plan that takes care of your site's user experience, usefulness while complementing your brand.
Your site additionally needs to communicate the what, when, how, why of your business. Yes, it might be easy to get caught up with how great you are, that you forget to address your website users' concerns.
Anyway, what do you have to know to begin enhancing your website design?
In this article, we will discuss ten tips to make sure that your website is headed in the right direction.
Likely, most web design related articles do not include the significance of speed. Research has demonstrated that it impacts everything from bounce rate over client fulfillment to changes and ROIs.
If your website takes time to load, your site visitors will not stay for long.
Hence, it's essential that you put resources into making your site load as quick as could reasonably be expected.
2. Above The Fold Area
People argue that due to the difference in screen size of every device, the above the fold area of a website may vary. However, many studies state otherwise.
In 2019, users invested 61 per cent of their time above the fold with a sharp decrease after that.
That implies you have to organize your content and utilize the accessible space to snare clients in so they further explore your website.
3. Limited Choices
The more choices the users are offered, the more time they spend finalizing a decision. This phenomenon is known as Hick's Law.
How does it fit your website?
Because too many choices can make your site visitors feel overwhelmed, and they may end up leaving your website.
This said you might have a chance in boosting your conversions by limiting the number of choices that the users have.
4. Minimalism
Further discussing the topic of limited choices, your website design should also follow the same rules. An interesting report by Google mentioned that visitors do not like website clutter.
This means that the more complex your website design is, fewer people will perceive it as beautiful.
5. Scrolling Over Clicking
As it turns out, people like scrolling down more than clicking on different things. You don't need to compress extended information into sliders and accordions. Just add everything to a single, long page.
6. Relevant CTAs
When your visitors land on your site, do they realize what to do next straightaway? They won't understand what pages to view or moves to make on them if you don't provide them with the following task they are supposed to perform. By adding relevant Calls-To-Action (CTA) on strategic points of your website, you are informing your visitors what they should do next on your website.
7. Images & Graphics
Not every picture is going to fit what your website is about.
Yes, even though you have the option of using stock images, you do not want to plague your website with fake people and services.
Because a stock site has the picture, doesn't mean it looks authentic and will bring out trust in your organization. In a perfect world, you need to utilize photographs that depict images of the genuine individuals that work at your organization and the workplace itself.
8. Easy Navigation
There's nothing more awful than a site with a complicated or befuddling navigational interface.
While improving your site's navigational route, it's essential to guarantee that your guests can without much of a stretch find what they're searching for.
When structuring your site, navigation is critical, it's the guide that shows the web pages that users can visit.
9. White Space
Whitespace is an essential structure component that encourages you to separate the page and increment clarity.
Also known as 'negative space', blank area alludes to the regions around components on a page that are unfilled and lacking content or visual things.
Although additional space may appear to be pointless, it eases the readability and content prioritization.
10. Mobile Friendliness
Don't forget to make your website mobile-friendly. If you still don't know, over 95% of users worldwide use the internet via their mobile devices.
Google states that 64% of visitors will never come back to a webpage if they experience a poor user experience while browsing the page on their mobile devices.
FINAL WORDS
Website design plays a crucial role in how online users perceive a brand, and it also plays a vital role in helping search engine crawlers to determine your website's overall search engine rankings. Because the web design trends frequently change and update, you must redesign your site every once in a while.
Digiml is a professional website designing agency, New York that offers an array of NY website designing services like eCommerce website design and development, B2B business websites, online portfolios and more.
